About the Project
Stockwiz is an online platform that helps people learn about the stock market and become confident traders and investors. With more people looking to improve their financial knowledge, Stockwiz wanted to reach a larger audience in India, increase course enrollments, and establish itself as a trusted name in stock market education.
The challenge was to generate high-quality leads while keeping ad costs under control and increasing engagement.
In this project, I ran effective paid ad campaigns, grew the social media presence, and drove steady leads to help Stockwiz expand.
Challenges Faced
Every marketing campaign comes with hurdles, and for Stockwiz, the main challenge was to generate high-quality leads in a competitive market while keeping costs in check. Here’s what needed to be addressed:
- Tough Competition: Many stock market education platforms were competing for the same audience, making it harder to stand out.
- Finding the Right Leads: Attracting people who were genuinely interested in learning and likely to enroll in the course was a challenge.
- Managing Ad Budget Wisely: Ensuring that every dollar spent on ads brought in good results while keeping costs under control was crucial.
Tracking these challenges helped me stay focused on getting more leads, improving conversions, and making Stockwiz more visible in the market.
My Approach
To overcome these challenges, I focused on a structured marketing strategy using Meta Ads, Google Ads, Social Media Management, and YouTube Handling. The goal was to increase reach, generate quality leads, and improve overall engagement.
1. Meta Ads Strategy
- Ad Budget: $50,000 per month
- Ran ad campaigns designed to get more conversions and reach the right audience.
- Used detailed audience targeting to connect with people interested in stock market courses.
- Tested different ad designs and messages to find what works best.
Key Results:
- Leads Generated Per Month: 7K – 8K
- Total Impressions: 79.7 million
- Total Ad Spend: ₹18.45 million
- Lowest Cost Per Purchase: ₹1,166.92

2. Google Ads Strategy
To get more people to sign up for Stockwiz courses, I ran search and display ads on Google. The goal was to bring in high-quality leads while keeping costs low.
- Created ad campaigns that focused on getting more sign-ups.
- Improved keyword selection to reach the right audience and lower ad costs.
- Used remarketing to show ads to people who had already shown interest, increasing chances of conversion.
Key Results:
- Total Conversions: 13.1K
- Cost per Conversion: ₹741
- Average CPC: ₹25.33
- Total Ad Spend: ₹9.71M
This strategy helped drive more traffic, increase enrollments, and improve return on investment.

3. Social Media & YouTube Handling
To build a strong online presence for Stockwiz, I focused on managing and improving its Instagram, Facebook, and YouTube accounts. The goal was to increase engagement, grow the audience, and build trust with potential learners.
- Created content that matched our ad campaigns, making the brand more reliable and appealing.
- Held regular Q&A sessions and live trading sessions to connect with followers and answer their questions.
- Posted valuable and easy-to-understand content about stock trading, making learning more engaging.
Growth Achieved:
- Instagram Followers: 102K+
- Social Media Engagement Increased by 65%
- YouTube Content Reach Grew 3X
This strategy helped Stockwiz gain more visibility, attract serious learners, and strengthen its brand in the stock market education space.

Results & Impact
By running well-planned ad campaigns and continuously improving them, I helped Stockwiz attract more leads and increase course enrollments.
The marketing efforts not only brought in a large number of potential students but also reduced the cost of acquiring each lead. At the same time, the brand’s visibility grew, making it a recognizable name in stock market education.
Growth Achieved:
- 7K – 8K new leads every month, increasing course enrollments.
- Lowered the cost per lead by testing and improving ads.
- Generated profitable returns from ad spending across all platforms.
- Strengthened Stockwiz’s reputation as a trusted stock market education provider.
These results proved that a well-planned strategy can bring in high-quality leads, increase conversions, and help a brand grow consistently.
With smart marketing strategies and constantly improving them, I helped Stockwiz grow its online presence and attract more students. The campaigns brought in steady leads, increased brand trust, and improved profitability.
This partnership led to higher engagement, more course enrollments, and strong brand recognition, establishing Stockwiz as a leading platform for stock market education in India.